 |
Home | Search | Browse | About IPO | Staff | Links |
|
Home | Search | Browse | About IPO | Staff | Links |
|
books
(Note to Publishers: The Association is most appreciative for the many opportunities offered to review and announce new publications. This volume is sufficient to keep a couple of reviewers busy so we beg your indulgence until your latest offerings are reviewed in this column. Thank you. Robinson, Edward J. UNDERSTANDING PUBLIC RELATIONS
Published by Argyle Publishing Corp.
This is one of the very handy publications by Argyle Publishing Corporation in the series known as "Programmed Instruction." These are self-instructional programmed courses to provide training in a broad range of business skills in a minimum of time. Each program is tested prior to publication to insure its effectiveness. The course on public relations aims to help the user of this text "be able to change or maintain behavior of relevant publics by
1. Communicating in terms of the Public Relations Vocabulary
If you like this publication on Public Relations other Argyle publications done in the same self-instruction manner include:
Effective Purchasing Practices Illinois Parks and Recreation 147 September/October 1970 Salemme, Lucia A. COLOR EXERCISES FOR THE PAINTER
Published by Watson-Guptill Publications This lady knows color and how to teach it to serious students either in class, or self-taught! This is a very practical book devoted to a series of exercises in which the reader solves color problems and learns how to use color by well planned experiments. This book, too, is part of a series released by the publisher that are extremely practical and competently written texts on the following subjects:
Fundamentals of Watercolor Painting by Leonard Richmond and J. Littlejohns
These texts will be more fully reviewed in a future column. Nevertheless, from a brief scanning they can be highly rcommended for any art class, from Junior High through to the Senior Citizen age groups. Editor of Sunset Books and Magazine CAMPING HANDBOOK
Published by Lane Books For the young family contemplating its first camping experience this is an attractive and helpful publication. From car trailers to pack animals, from the beaches to the mountains the reader will find this book a great introduction to this growing leisure opportunity in America. Special consultant, John Robinson, has served with the editors to offer very vital insights from what to wear, to how to treat the bears. Dinah James provided illustrations that are particularly clear and helpful. An excellent introduction to camping for those city dwellers who have never tried living in the out-of-doors. Also by the Editors of Sunset Books NATIONAL PARKS OF THE WEST
Published by Lane Magazine & Book
Co. Perhaps the reader should start with this publication and he will be compelled to go camping. Not only is this a most beautiful collection of the scenic marvels of our National Parks but in very readable fashion, presents maps showing location, with excellent sketches showing varieties of plant life, causes of rainfall, and the causes of the formation of mountains and canyons. Photographs of ranges, forests and lakes are only the finest color reproductions. Likewise are photos of wild flowers, birds and animals. This volume is an excellent start on a month's vacation in the west, from the armchair, to the driver's seat, to the tent-houses. Illinois Parks and Recreation 148 September/October 1970 |
|
|