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July/August 2006 pages 12 and 13
For an event this size, the safety of each teen is paramount. Throughout the event, which runs from approximately Friday evening at 10:30 p.m. to Saturday morning, at 5:00 a.m., the adult chaperones monitor the teens both inside the resort and on the slopes in order to ensure a safe experience. All chaperones wear armbands, and teens are coached to seek out chaperones whenever they need assistance. Parents of the teens who attend the Ail-Night Teen Ski find it reassuring that with a venue of participants close to 1,000, assistance for their child is never too far away.
For an additional safety measure, the New Lenox Park District has implemented the use of medical information cards for each participant. Each laminated card contains a teen's name, contact information, medical issues and emergency contact information. Each teen receives this card and must carry it all times during the skiing and snowboarding event. Although the teens, their parents, the chaperones and the resort staff hope there is no need for it, this medical card provides additional peace of mind if the teen is seriously injured while on the slopes.
Agency liability is always an issue, but especially so for higher risk activities, such as skiing and snowboarding. Agency liability July/August 2006 page 14 is addressed through three separate liability waivers required by the host resort, IPRA and the individual local park district or recreation agency. All agencies must provide these signed documents for each participant and submit them on the day of the event. This procedural requirement greatly limits any liability concerns participating agencies may have.
Getting Teens Equipped and Transported to the All-Night Ski
Logistics are no barrier to participation, even if an agency has only a handful of teens that want to ski and even if skiers do not have their own equipment. The ski and snowboarding packages offered by the IPRA allow for those who do not have their own equipment to rent ski equipment and snowboards. A package is also available for those who have their own equipment, and, therefore, need only a lift ticket and transportation.
Normally, renting a bus or van to transport only a few skiers would be cost prohibitive, but this problem has been solved through the use of a co-op transportation plan wherein agencies share the cost of transportation with other neighboring districts. The Teen Committee encourages this plan. So if your agency would like to explore the co-op transportation option, call the IPRA's 2007 Teen Ski Trip Representative to find out what agencies in your area are bringing skiers to the event. Sharing costs allows for all agencies to offer the All-Night Teen Ski at a price that is attractive and doable for teen participants.
How Participating Benefits Your Agency
An additional benefit for agencies to participate in this event is the marketing opportunities it presents. This event can provide teen program coordinators with a unique database of participants for all future teen programs. For example, the New Lenox Park District has created a database distribution list using Teen Ski participants in order to market current and future teen programs via direct mail. New Lenox also captures the teen skier's e-mail addresses and is now able to increase its efforts to offer e-mail announcements to teens on upcoming events. Of course, all e-mail addresses are (and must be) obtained with the permission of the parents.
To further its teen target marketing efforts and to increase the input from teens in the district, the New Lenox Park District also plans on using its teen ski database to create membership for a Teen Council. The teens that participate in this program are very likely to want to play a more active role in decisions made by the park district on behalf of the teens. Further, the council will provide a wonderful sounding board for future teen programming decisions.
Many agencies that currently take part in the All-Night Teen Ski will agree that although participation in the event presents additional responsibilities and planning, the benefits it creates for teen programming are well worth the effort. The key is to create a win-win situation for both the participants and the agency.
Lauren A. Lotz is the teen program coordinator for the New Lenox Community Park District. In her role as teen coordinator, she draws on years of experience in marketing and promotions to offer successful and creative teen programming for the community of New Lenox. Lauren can be reached via email at llotz@newlenoxparks.org.
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