Features Annual IPRA Ski Trip 12 Still Attracting Teens and Adults Alike - by Lauren A. Lotz The IP&R 2007 Editorial Calendar 16 WebXtra 19 Environmental Toolkit Makes it Easier to 'Be Green' - by Dave Brooks, Jan Herbert, Rita Hickman and Cheryl Toohey, CPRP Special Focus The Seasonal Brochure - A Relic or a Phoenix Rising? 20 - Kimberly Smith This Thing Called Branding 28 - by Christine Esposito

ON THE COVER Our thanks to Kim Lagner, who, as part of the magazine's 2005 photo contest, sent us this picture of the Wheeling Park District's Chevy Chase Country Club clubhouse. If you'd like to enter images in the 2006 contest, go to www.lLparks.org/pubmag_photocontestrules.htm for a complete set of rules and an entry form. Deadline is October 1. Departments From the Editor 4 Get on Board 6 What a Board Looks For in an Executive Director Eye on the Profession 8 Half-Way Through 2006... 110% Full Steam Ahead Statehouse Insider 10 Gubernatorial Action, New Public Acts and Local Records Retention People and Places 33